Dutch flowers in small quantities

For florists and event designers

The range your shop needs, without the burden of importing

The local market relies mostly on Kenyan and Ethiopian roses, while the varieties that make the difference come from Holland. Importing them independently, though, means a full quantity of each variety and fixed freight and clearance costs on every shipment, so shops buy more than they need and absorb the waste in the end.

Source: international trade data on cut-flower imports into Saudi Arabia, 2023.

Six challenges, one model that solves them

1. Reliable supply

   Challenge

   Unpredictable arrival dates that disrupt weekly planning.

   Solution

   A fixed weekly shipment every Tuesday; order by Sunday 5 pm.

2. Variety availability

   Challenge

   A limited range at local suppliers, and the same one every shop has.

   Solution

   Over 3,000 varieties from the Dutch market, chosen by colour, length and country of origin.

3. Meeting customer requests

   Challenge

   Turning orders down because one variety is missing.

   Solution

   Order the exact variety your customer wants, by the bunch, with no minimum order.

4. Import cost and waste

   Challenge

   Large shipments to bring the cost down, part of which ends up spoiled.

   Solution

   A shared shipment that spreads the costs: you pay only for what you order, at a price that includes freight, clearance and VAT.

5. Consistent quality

   Challenge

   Quality that varies from one shipment to the next.

   Solution

   Direct air freight from Holland to Riyadh, with clear specs for every variety before you order.

6. Cold storage

   Challenge

   Limited cold space, and the shipment arrives all at once.

   Solution

   We keep your shipment in our cold room at 2 °C and deliver it in batches within four days of arrival, at no extra charge.

How the model works

1. OrderThroughout the week, on the site
2. ConsolidationWe combine shops' orders into one
3. ShippingBy air with Tuesday's shipment
4. DeliveryCustoms clearance and free delivery within Riyadh

For regular orders, you can open a shop account and buy from your balance.